Following the huge success of its inaugural movie-themed marketing campaign, which ended in June 2021, IG Lintels, the UK’s leading manufacturer of steel lintels, is delighted to launch ‘Movies from Home 2’ and once again is anticipating it to deliver high-value sales for its merchant customers from local building projects.
Running until March 2023, IG’s eye-catching and tongue-in-cheek ‘Movies from Home 2’ campaign, has like its predecessor, a simple message for merchants: tell us about live projects in your area and our sales team will help you to secure them.
The campaign has been designed to engage directly with merchant customers and help generate sales opportunities. It will also help educate merchants on IG Lintels’ lead process – all they need is the lead and the dynamic sales teams at IG will follow up and pass back any orders to the merchant customer that provided the initial lead, resulting in a direct sale for that branch.
The lead generation partnership message is once more being communicated to merchant partners through a movie-themed campaign, which this time takes inspiration from classic films including Jaws, Toy Story and The Avengers.
The campaign runs across a variety of channels including print and digital trade press ads as well as innovative direct mail including popcorn boxes.
Chris Hemmington-Green, Sales Director, IG Lintels said: “Our first Movies From Home campaign was such a huge success and saw many merchants win new orders and boost turnover. In true Hollywood style, IG Lintels had to deliver a sequel and we look forward to once again helping our valuable merchant customers to successfully secure orders together.”
As an added incentive, merchants will have the opportunity to win movie-themed prizes including 65” Sky Glass TVs, home cinema projectors and screens, family cinema tickets and additional spot prizes.
IG has always valued its partnership with builders’ merchants and has a proud 30-year history of unwavering support to its merchant partners. ‘Movies from Home 2’ is poised to deliver high-value sales and will undoubtedly show how IG’s partnership approach offers huge benefits and adds value to its customers.